Overview:Magazine Advertising in Life during World War II: Patriotism through Service, Thrift, and Utility - Magazine Advertising in Life during World War II: Patriotism through Service, Thrift, and Utility is a descriptive analysis that examines how the cultural values of service, thrift, and utility were framed in advertisements in Life magazine from 1942 to 1945.These cultural values were used by advertisers to create citizen consumers who practiced frugal consumption of advertised products and services to demonstrate their patriotism and fulfill their perceived civic duties. Patriotism through service, thrift, and utility was not limited to citizen consumers, but was also used in the advertisements to highlight the contributions of manufacturers to the total war effort. The advertisements were able to support the war and reinforce the American way of life and its consumer culture by framing service, thrift, and utility in relation to patriotism and consumption. Recommended for scholars of media studies, cultural studies, communication, advertising, history, and women's studies.

This book is on page /88f0ff300130a9332bf7ee8997e69000/book/1603776994-9781498552479. It was written by the following authors: Monica Brasted, A C Tremblay. Book Magazine Advertising in Life during World War II: Patriotism through Service, Thrift, and Utility, which can be read online, published by the company: Balboa Press, Lexington Books. Other books on similar topics can be found in sections: Beliefs, Reference, Language, Spirituality, History. The book was published on 2018-03-01 00:00:00. It has 262 pages and is published in Hardback format and weight 581 g. File for download Magazine Advertising in Life during World War II: Patriotism through Service, Thrift, and Utility has PDF format and is called magazine-advertising-in-life-during-world-war-ii-patriotism-through-service-thrift-and-utility.pdf. Other books you can download below. Our nottedeiricercatoriaq.it site is not responsible for the content of PDF files.


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