Overview:Managing Public Relations and Brand Image through Social Media - Advances in Marketing, Customer Relationship Management, and E-Services - Each consumer now has the power to be a journalist, reviewer, and whistle blower. The prevalence of social media has made it possible to alter a brand's reputation with a single viral post, or spark a political movement with a hashtag. This new landscape requires a strategic plasticity and careful consideration of how the public will react to an organization's actions. Participation in social media is mandatory for a brand's success in this highly competitive online era.Managing Public Relations and Brand Image through Social Media provides the latest research and theoretical framework necessary to find ease in the shifting public relations and reputation management worlds. It provides an overview of the tools and skills necessary to deftly sidestep public affronts and to effectively use online outlets to enhance an organization's visibility and reputation. This publication targets policy makers, website developers, students and educators of public relations, PR and advertising professionals, and organizations who wish to better understand the effects of social media.

This book is on page /88f0ff300130a9332bf7ee8997e69000/book/1603728807-9781522503323. It was written by the following authors: Punita Duhan. Book Managing Public Relations and Brand Image through Social Media - Advances in Marketing, Customer Relationship Management, and E-Services, which can be read online, published by the company: IGI Global. Other books on similar topics can be found in sections: Business, Computing, Internet, Finance, Law. The book was published on 2016-06-30 00:00:00. It has 353 pages and is published in Hardback format and weight 1166 g. File for download Managing Public Relations and Brand Image through Social Media - Advances in Marketing, Customer Relationship Management, and E-Services has PDF format and is called managing-public-relations-and-brand-image-through-social-media-advances-in-marketing-customer-relationship-management-and-e-services.pdf. Other books you can download below. Our nottedeiricercatoriaq.it site is not responsible for the content of PDF files.


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