Overview:Strategy and Communication for Innovation - The innovation economy sets new standards for global business and requires efficient innovation management to plan, execute and evaluate innovation activities, establish innovation capability and coordinate resources and capacities for innovation on an intra- and inter-organizational level. Communication has become a critical factor underpinning successful innovation. As a new communication field, innovation communication facilitates the successful launches of new products and services, the establishment of stakeholder relationships, and the strengthening of corporate reputation in the long-run. Consequently, firms today need to develop a strong portfolio of communication tools as an integral part of their strategic innovation management activities. This new edition mainly concentrates on emerging approaches and methods for integrating communication as part of strategic innovation management. A key theme is the provision of an integrated perspective to bridge the gap between innovation management and communication management at both strategic and operational levels. This book makes an important contribution to this evolving academic domain by providing multiple perspectives on the latest research on innovation communication and strategic open innovation. It also provides guidance for managers seeking to understand the diverse ways by which they can leverage communication to support successful innovation.

This book is on page /88f0ff300130a9332bf7ee8997e69000/book/1603728589-9783642414787. It was written by the following authors: Letizia Mortara, Tim Minshall, Nicole Pfeffermann. Book Strategy and Communication for Innovation, which can be read online, published by the company: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG. Other books on similar topics can be found in sections: Finance, Technology, Business, Medicine, Science, Law. The book was published on 2014-01-20 00:00:00. It has 465 pages and is published in Hardback format and weight 8454 g. File for download Strategy and Communication for Innovation has PDF format and is called strategy-and-communication-for-innovation.pdf. Other books you can download below. Our nottedeiricercatoriaq.it site is not responsible for the content of PDF files.


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