Overview:Marketing Pharmaceutical Services: Patron Loyalty, Satisfaction, and Preferences - Marketing Pharmaceutical Services discusses nearly every aspect of pharmacy patronage, the quintessential element of a successful community pharmacy practice. With recent trends showing availability and quality of both traditional and professional pharmacy services as key factors in patronage of a pharmacy, there is a greater need for understanding types of services customers desire in their community pharmacies. This anthology of research, gleaned from journals published over the past decade, with helpful interpretative comments by Smith and Coons, is the most complete resource available on marketing services.This unique volume provides data from which practicing pharmacists can develop a service programdesigned for its patrons and marketing strategies for promoting those services. Whether chain or independent drug stores, managers above the store level will find practical, relevant marketing hints in this one convenient source. Special topics covered include: defining and classifying patronage factors and motives characterizing consumers as related to pharmacy patronage assessing consumers'attitudes and perceptions concerning pharmacists'roles in counseling patrons on their use of drugs, private consulting with patrons, and prescription price strategizing marketing for special markets, such as elderly in housing communities and long term care facilities The variety of topics covered will interest all involved in the field of pharmacy from graduate and advanced undergraduate students and professors, to marketing and sales specialists, especially managers in the wholesale industry.
This book is on page /88f0ff300130a9332bf7ee8997e69000/book/1603728586-9781560242086. It was written by the following authors: Harry A. Smith, Stephen Joel Coons. Book Marketing Pharmaceutical Services: Patron Loyalty, Satisfaction, and Preferences, which can be read online, published by the company: Taylor & Francis Inc. Other books on similar topics can be found in sections: Technology, Science, Business, Finance, Medicine, Law. The book was published on 1992-07-29 00:00:00. It has 368 pages and is published in Hardback format and weight 748 g. File for download Marketing Pharmaceutical Services: Patron Loyalty, Satisfaction, and Preferences has PDF format and is called marketing-pharmaceutical-services-patron-loyalty-satisfaction-and-preferences.pdf. Other books you can download below. Our nottedeiricercatoriaq.it site is not responsible for the content of PDF files.
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