When Luxury Meets Art: Forms of Collaboration between Luxury Brands and the Arts - BestMasters (eBOOK)


When Luxury Meets Art: Forms of Collaboration between Luxury Brands and the Arts - BestMasters
Rating:4.00 (Votes: 1)
File Format:PDF
Publisher:Springer
Categories:Business, Finance, Law
Uploaded:2013-12-20 00:00:00 (2013)
Pages:127
Format:Paperback
Weight:1906 g
ISBN:9783658045753
Overview:When Luxury Meets Art: Forms of Collaboration between Luxury Brands and the Arts - BestMasters - Increasingly, luxury brands join forces with the arts today. Yet, these cross-over collaborations do not constitute a homogeneous strategy, but become manifest in manifold forms and appearances. Regardless of their growing practical relevance for the creation of contemporary luxury brands though, the varied forms of Luxury Brand-Art Collaborations (LBACs) have remained largely unexplored to date. Olga Louisa Kastner aims at systematizing the dominating collaborative patterns between luxury brands and the arts. She empirically derives distinct types of LBACs, based on methodically developed attributes and a large number of real cases. Finally, the author describes the main characteristics of the identified types and illustrates them by prototypical cases.

This book is on page /88f0ff300130a9332bf7ee8997e69000/book/1603728583-9783658045753. It was written by the following authors: Olga Louisa Kastner. Book When Luxury Meets Art: Forms of Collaboration between Luxury Brands and the Arts - BestMasters, which can be read online, published by the company: Springer. Other books on similar topics can be found in sections: Business, Finance, Law. The book was published on 2013-12-20 00:00:00. It has 127 pages and is published in Paperback format and weight 1906 g. File for download When Luxury Meets Art: Forms of Collaboration between Luxury Brands and the Arts - BestMasters has PDF format and is called when-luxury-meets-art-forms-of-collaboration-between-luxury-brands-and-the-arts-bestmasters.pdf. Other books you can download below. Our nottedeiricercatoriaq.it site is not responsible for the content of PDF files.


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