Overview:Marketing Channel Management: People, Products, Programs, and Markets - This text is designed to give the reader an understanding of market structures, product and market management, advertising, product promotion, pricing strategies, as well as competitive analysis, forecasting, and business planning. It leads the student to an understanding of what comprises the channel structure and the options available to develop it. The text features examples and illustrations to aid in the understanding of unfamiliar concepts. These are drawn from the world of business which gives this book practical and realistic applications. Important pedagogical features include discussion questions following each chapter and an instructor's manual to aid in the presentation of the material in the classroom (see the Instructor's Manual at http://www.greenwood.com/mccalley).

This book is on page /88f0ff300130a9332bf7ee8997e69000/book/1603728574-9780275954390. It was written by the following authors: Russell W. McCalley. Book Marketing Channel Management: People, Products, Programs, and Markets, which can be read online, published by the company: ABC-CLIO. Other books on similar topics can be found in sections: Business, Finance, Law. The book was published on 1996-08-28 00:00:00. It has 288 pages and is published in Hardback format and weight 576 g. File for download Marketing Channel Management: People, Products, Programs, and Markets has PDF format and is called marketing-channel-management-people-products-programs-and-markets.pdf. Other books you can download below. Our nottedeiricercatoriaq.it site is not responsible for the content of PDF files.


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