Overview:Inside Her Pretty Little Head: A New Theory of Female Motivation and What it Means for Marketing - Women make 80 percent of all purchasing decisions and are therefore undoubtedly the largest and most important consumer group, yet women have been poorly understood and badly served by marketing that has operated as if all customers are inherently the same. A deep understanding of the differences between men and women leads to more relevant, meaningful ideas that will contribute significantly to a brand's success. Derived from the latest research on gender, readers will learn that women judge and purchase goods and services by four main codes: altruism, aesthetic, ordering, and affinity. This essentially new approach provides the tools, clear constructs, and case studies to help companies take full advantage of the opportunities offered by gender-based marketing.

This book is on page /88f0ff300130a9332bf7ee8997e69000/book/1603728487-9789814382236. It was written by the following authors: Jane Cunningham, Brenda White Morris, Philippa Roberts. Book Inside Her Pretty Little Head: A New Theory of Female Motivation and What it Means for Marketing, which can be read online, published by the company: Marshall Cavendish International (Asia) Pte Ltd, Innovo Publishing LLC. Other books on similar topics can be found in sections: Finance, True Stories, Biography, Law, Business. The book was published on 2012-06-08 00:00:00. It has 256 pages and is published in Paperback format and weight g. File for download Inside Her Pretty Little Head: A New Theory of Female Motivation and What it Means for Marketing has PDF format and is called inside-her-pretty-little-head-a-new-theory-of-female-motivation-and-what-it-means-for-marketing.pdf. Other books you can download below. Our nottedeiricercatoriaq.it site is not responsible for the content of PDF files.


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