Overview:Legends in Marketing: Shelby D. Hunt - Legends in Marketing - The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field, which is supplemented by interviews of these legends as well as by the opinions of other scholars about their work.The series comprises various sets, each focused on the multiple ways in which a legend has contributed to the field. This second set in the series, consisting of 10 volumes, is a tribute to Shelby D Hunt Known for his pioneering work in the application of theory and philosophy of science in marketing, Professor Hunt is one of the most cited scholars of marketing. His book, Foundations of Marketing Theory: Toward a General Theory of Marketing, is considered to be a classic. This set includes: Volume 1: Marketing Theory: The Nature and Scope of Marketing Editor: Paul Busch Volume 2: Marketing Theory: Philosophy of Science Foundations of MarketingEditor: Jagdip Singh Volume 3: Marketing Theory: Philosophy of Science Controversies in Marketing Editor: Roy D Howell Volume 4: Channels of DistributionEditor: James R Brown Volume 5: Macromarketing, Ethics, and Social Responsibility: The Development PeriodEditor: Scott J Vitell Volume 6: Macromarketing, Ethics, and Social Responsibility: The Research Tradition PeriodEditor: John R Sparks Volume 7: Marketing Management and Strategy Editor: Rajan Varadarajan Volume 8: Relationship Marketing Editor: Robert M MorganVolume 9: Resource-Advantage Theory: The Development Period Editor: O C Ferrell Volume 10: Resource-Advantage Theory: The Research Tradition Period Editor: Dennis B Arnett

This book is on page /88f0ff300130a9332bf7ee8997e69000/book/1603728486-9788132105206. It was written by the following authors: Jagdish N. Sheth. Book Legends in Marketing: Shelby D. Hunt - Legends in Marketing, which can be read online, published by the company: SAGE Publications India Pvt Ltd. Other books on similar topics can be found in sections: Business, Law, Finance. The book was published on 2011-03-03 00:00:00. It has 3042 pages and is published in Hardback format and weight 8000 g. File for download Legends in Marketing: Shelby D. Hunt - Legends in Marketing has PDF format and is called legends-in-marketing-shelby-d.-hunt-legends-in-marketing.pdf. Other books you can download below. Our nottedeiricercatoriaq.it site is not responsible for the content of PDF files.


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