Overview:Sports Marketing and the Psychology of Marketing Communication - Sports marketing is one of the fastest growing areas of marketing communication. This book advances understanding in this emerging area. It presents sports marketing in a scholarly and comprehensive way, covering major topics of discussion in sports marketing and the psychology of communication. Several new, innovative topics are introduced, such as SportNEST and consumption communities, and many classic topics are brought up to date, including sponsorship, ambush marketing, identification, endorsements, basking in reflected glory, and licensing. Many of the topics that seem to center around sports show up as well, such as sneakers, ethics, risky behavior, and even investments. Utilizing a psychological approach to understanding sports marketing, first-rate authors discuss the most important topics. The book covers all major topics of sports marketing, including:sponsorship from several different perspectives--the major force in sports marketing;ambush marketing--how non-sponsors seek to reap the benefits without paying the price; andlicensing--using the sale of items, such as T-shirts to increase profit and marketing.

This book is on page /88f0ff300130a9332bf7ee8997e69000/book/1603728481-9780805848267. It was written by the following authors: Chris Riley, Andrew Hill Card, Timothy Michael Kaine, Larry Buxton, Lynn R. Kahle. Book Sports Marketing and the Psychology of Marketing Communication, which can be read online, published by the company: Read the Spirit Books, Taylor & Francis Inc. Other books on similar topics can be found in sections: Beliefs, Law, Biography, Spirituality, Business, True Stories, Finance. The book was published on 2004-02-10 00:00:00. It has 408 pages and is published in Hardback format and weight 726 g. File for download Sports Marketing and the Psychology of Marketing Communication has PDF format and is called sports-marketing-and-the-psychology-of-marketing-communication.pdf. Other books you can download below. Our nottedeiricercatoriaq.it site is not responsible for the content of PDF files.


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