Overview:Marketing for CPAs, Accountants, and Tax Professionals - The contributing authors to Marketing for CPAs, Accountants, and Tax Professionals combine their expertise into a reference manual for today's accountant. Presented in four sections, the book covers all areas pertinent to effective marketing for accounting firms in the 90s and beyond: The Marketing ProcessAre Accountants Responding to the Challenge of Change?Marketing by CPA Firms: Room for Improvement?Has the Household User Profile for Accounting Services Changed?The Small Accounting Firm: Managing the Dynamics of the Marketing FunctionPerspectives on Marketing Professional Tax Service Marketing From a Consumer Buyer Behavior PerspectivePrice of Tax Preparation Services and the CPA Credential on Perceived Quality of ServiceMarketing Implications for Small CPA Firms Based on Clients' Criteria for Selection and RetentionAdvertisingAdvertising by Accountants: Attitudes, Practice, and Their Use of Marketing ToolsA Survey of the Utilization of Advertising by CPA FirmsThe Changing Face of Accounting AdvertisingMarketing Tools and StrategiesMarketing Financial Planning Services: Highlights of a Survey of CPAsStrategic Marketing Planning for the Development of the Small Accounting PracticeA Complete Positioning Strategy for the Professional Services FirmPractical Approaches for Evaluating the Quality of Professional Accounting ServicesAn Empirical Investigation of the Pricing of Professional Services (Applied to Public Accounting)

This book is on page /88f0ff300130a9332bf7ee8997e69000/book/1603728474-9781560248736. It was written by the following authors: William Winston. Book Marketing for CPAs, Accountants, and Tax Professionals, which can be read online, published by the company: Taylor & Francis Inc. Other books on similar topics can be found in sections: Law, Business, Finance. The book was published on 1995-05-08 00:00:00. It has 387 pages and is published in Paperback format and weight 612 g. File for download Marketing for CPAs, Accountants, and Tax Professionals has PDF format and is called marketing-for-cpas-accountants-and-tax-professionals.pdf. Other books you can download below. Our nottedeiricercatoriaq.it site is not responsible for the content of PDF files.


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