Overview:Managing Retail 2/e - Beginning with a historical overview of retailing and a discussion on the theories of retail evolution, the book discusses the opportunities and challenges faced by retailers in India and other developing countries in Asia, as well as the current scenario of the retail industry in other continents. It goes on to discuss shoppers and the phenomenon of shopping, retail store formats, store location, category management, and supply chain management. Finally, it discusses retail buying, store layout and design, retail marketing, point of purchase communication, pricing strategies and policies, store loyalty, the shop as a social construct, and technology in retailing.The book, with its coverage of real-life case studies such as Woolworth Limited in Australia, Nirantar Agrasar, and Fabmall would also be useful for professionals in managing day-to-day retail operations.

This book is on page /88f0ff300130a9332bf7ee8997e69000/book/1603728474-9780198075943. It was written by the following authors: Dwarika Prasad Uniyal, Piyush Kumar Sinha. Book Managing Retail 2/e, which can be read online, published by the company: OUP India. Other books on similar topics can be found in sections: Business, Law, Finance. The book was published on 2012-08-09 00:00:00. It has 656 pages and is published in Paperback format and weight 798 g. File for download Managing Retail 2/e has PDF format and is called managing-retail-2-e.pdf. Other books you can download below. Our nottedeiricercatoriaq.it site is not responsible for the content of PDF files.


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