Overview:Services Management: Pearson New International Edition - For Services Management/Marketing or Marketing courses, particularly for undergraduate and graduate programs in Hospitality Management, Tourism Management, Leisure Management and Retail Management. This book addresses the hospitality industry from a services management perspective, offering the reader a series of management concepts - operations, marketing and human resources - all of which are capable of being effectively incorporated into all hospitality operations. The book's focus is on the ever-increasing demand of customers for service quality, as well as the other challenges facing hospitality establishments today - including intense competition, globalization, and technological innovation. This book stresses the point that in all services, including hospitality services, the human element (both employees and customers) is absolutely crucial - in selling services, hospitality enterprises are 'selling' personal relationships. Hospitality providers of all types will benefit from adopting the management philosophies and practices in this book - ones that have proven so effective in other service sectors.

This book is on page /88f0ff300130a9332bf7ee8997e69000/book/1603728465-9781292042916. It was written by the following authors: Pearson Education, Norma Proudfoot, Jay Kandampully, Annora Proudfoot, Robert G Proudfoot. Book Services Management: Pearson New International Edition, which can be read online, published by the company: Pearson Education Limited, FriesenPress. Other books on similar topics can be found in sections: Biography, Business, Finance, Law, True Stories. The book was published on 2013-11-01 00:00:00. It has 384 pages and is published in Paperback format and weight 814 g. File for download Services Management: Pearson New International Edition has PDF format and is called services-management-pearson-new-international-edition.pdf. Other books you can download below. Our nottedeiricercatoriaq.it site is not responsible for the content of PDF files.


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