Overview:Marketing Australian Travel and Tourism: Practice and Principles - This work describes marketing principles and techniques in the context of Australian travel and tourism. It provides a broad picture of how Australian organizations, large or small, plan and carry out their marketing operations. Designed for the 1990s, a time of rapid change brought about by technology, globalization, concerns about the sustainability of travel and tourism, and the profitablility of the businesses which service it, the book aims to recognize the breadth of the Australian travel and tourism industry and the problems and opportunities that marketers in the industry face.

This book is on page /88f0ff300130a9332bf7ee8997e69000/book/1603728447-9781862504622. It was written by the following authors: Nigel Goodall, John I. Richardson. Book Marketing Australian Travel and Tourism: Practice and Principles, which can be read online, published by the company: Hospitality Press, John Blake Publishing Ltd. Other books on similar topics can be found in sections: Law, True Stories, Finance, Biography, Business, Entertainment. The book was published on 1996-06-30 00:00:00. It has 377 pages and is published in Paperback format and weight g. File for download Marketing Australian Travel and Tourism: Practice and Principles has PDF format and is called marketing-australian-travel-and-tourism-practice-and-principles.pdf. Other books you can download below. Our nottedeiricercatoriaq.it site is not responsible for the content of PDF files.


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