Overview:Guide to Fashion Entrepreneurship: The Plan, the Product, the Process - Guide to Fashion Entrepreneurship delves into a comprehensive, step-by-step entrepreneurial action plan that investigates how fashion product concepts are created, branded, sourced, marketed, channeled, and merchandised. Each chapter delivers the essential tools to successfully identify market opportunities, execute product differentiation, and market a new brand or brand extension in a multichannel retail environment to achieve a profitable business.Fashion students and aspiring fashion professionals will gain critical business and creative knowledge to move a product from concept to consumer--and learn how to launch a brand or fashion business.

This book is on page /88f0ff300130a9332bf7ee8997e69000/book/1603726832-9781609014933. It was written by the following authors: Lisa Hopkins Newell, Melissa G. Carr. Book Guide to Fashion Entrepreneurship: The Plan, the Product, the Process, which can be read online, published by the company: Bloomsbury Publishing PLC. Other books on similar topics can be found in sections: Art, Business, Fashion, Photography, Finance, Law. The book was published on 2014-07-31 00:00:00. It has 256 pages and is published in Paperback format and weight 933 g. File for download Guide to Fashion Entrepreneurship: The Plan, the Product, the Process has PDF format and is called guide-to-fashion-entrepreneurship-the-plan-the-product-the-process.pdf. Other books you can download below. Our nottedeiricercatoriaq.it site is not responsible for the content of PDF files.


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