Overview:International Business Strategy - Verbeke provides a new perspective on international business strategy by combining analytical rigour and true managerial insight on the functioning of large multinational enterprises (MNEs). With unique commentary on 48 seminal articles published in the Harvard Business Review, the Sloan Management Review and the California Management Review over the past three decades, Verbeke shows how these can be applied to real businesses engaged in international expansion programmes, especially as they venture into high-distance markets. The second edition has been thoroughly updated and features greater coverage of emerging markets with a new chapter and seven new cases. Suited for advanced undergraduates and graduate courses, students will benefit from updated case studies and improved learning features, including 'management takeaways', key lessons that can be applied to MNEs and a wide range of online resources.

This book is on page /88f0ff300130a9332bf7ee8997e69000/book/1603725734-9781107683099. It was written by the following authors: Alain Verbeke. Book International Business Strategy, which can be read online, published by the company: Cambridge University Press. Other books on similar topics can be found in sections: Law, Business, Finance. The book was published on 2013-03-07 00:00:00. It has 611 pages and is published in Paperback format and weight 1050 g. File for download International Business Strategy has PDF format and is called international-business-strategy.pdf. Other books you can download below. Our nottedeiricercatoriaq.it site is not responsible for the content of PDF files.


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