Overview:Sports Marketing: Creating Long Term Value - Written in an accessible and succinct style, the textbook illustrates key themes with clear graphics and relevant real-world examples. It discusses significant elements of marketing theory and the latest practices to allow undergraduate and graduate students to understand both traditional and more recent sports marketing practices. Sports Marketing explores the latest sports marketing business practices, helping marketers make effective management and marketing investment decisions. This comprehensive textbook discusses relevant marketing theory and related practices within sports marketing. Each theme will: * Define key sports marketing ingredients * Provide mini-case examples of various sports around the world * Offer end-of-chapter questions and exercises designed to affirm key topics and stimulate the reader's thinking, and * Describe measures of the various sports marketing activities.This textbook will prove an essential companion to students on marketing, business and various sport courses at an undergraduate and postgraduate level.
This book is on page /88f0ff300130a9332bf7ee8997e69000/book/1603725650-9781848448414. It was written by the following authors: John A. Davis, Jessica Zutz Hilbert. Book Sports Marketing: Creating Long Term Value, which can be read online, published by the company: Edward Elgar Publishing Ltd. Other books on similar topics can be found in sections: Law, Sports Books, Finance, Business. The book was published on 2013-09-30 00:00:00. It has 416 pages and is published in Hardback format and weight g. File for download Sports Marketing: Creating Long Term Value has PDF format and is called sports-marketing-creating-long-term-value.pdf. Other books you can download below. Our nottedeiricercatoriaq.it site is not responsible for the content of PDF files.
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