Overview:Olympic Marketing - The Olympic Games have become the definitive sports event, with an unparalleled global reach and a remarkably diverse constituency of stakeholders, from the IOC and International Federations to athletes, sponsors and fans. It has been estimated, for example, that 3.6 billion people (about half of the world population) watched at least one minute of the Beijing Games in 2008 on television. The driving force behind the rise of the modern Olympics has been the Olympic marketing programme, which has acted as a catalyst for cooperation between stakeholders and driven the promotion, financial security and stability of the Olympic movement. This book is the first to explain the principles of Olympic marketing and to demonstrate how they can be applied successfully in all other areas of sports marketing and management. The book outlines a strategic and operational framework based on three types of co-productive relationships (market, network and informal) and explains how this framework can guide professional marketing practice. Containing case studies, summaries, insight boxes and examples of best practice in every chapter, this book is important reading for all students and practitioners working in sports marketing, sports management or Olympic studies.
This book is on page /88f0ff300130a9332bf7ee8997e69000/book/1603725649-9780415587877. It was written by the following authors: Alain Ferrand, Benoit Seguin, Jean-Loup Chappelet. Book Olympic Marketing, which can be read online, published by the company: Taylor & Francis Ltd. Other books on similar topics can be found in sections: Business, Finance, Sports Books, Law. The book was published on 2012-04-30 00:00:00. It has 272 pages and is published in Paperback format and weight 454 g. File for download Olympic Marketing has PDF format and is called olympic-marketing.pdf. Other books you can download below. Our nottedeiricercatoriaq.it site is not responsible for the content of PDF files.
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