Overview:Sport, Media and Mega-Events - Bringing together many of the most influential scholars in sport and media studies, this book examines the diverse ways that media influences our understanding of the world's most important sport events, dubbed sports mega-events. It sheds new light on how these events have been changed by the media, and have, in turn, adapted to media to further their brand's cultural influence.Focusing on the central concept of "mediatization" - the permeation of media into all spheres of contemporary life - the book presents original case studies of major events including the Olympics, FIFA, rugby and cricket World Cups, Tour de France, Super Bowl, World Series, Monaco Grand Prix, Wimbledon, and many more. Written from a truly international perspective, this is a seminal work in sport and media studies that reveals the growing political, economic, and cultural influences of sport mega-events in contemporary society.Sport, Media and Mega-Events is an essential text for any course on the sociology of sport, event management, sport marketing, or featuring a cultural, communication or media studies approach to sport.

This book is on page /88f0ff300130a9332bf7ee8997e69000/book/1603725645-9781138930384. It was written by the following authors: Lawrence A. Wenner, Andrew C. Billings. Book Sport, Media and Mega-Events, which can be read online, published by the company: Taylor & Francis Ltd. Other books on similar topics can be found in sections: Sports Books, Society, Education, Politics. The book was published on 2017-03-17 00:00:00. It has 274 pages and is published in Hardback format and weight 522 g. File for download Sport, Media and Mega-Events has PDF format and is called sport-media-and-mega-events.pdf. Other books you can download below. Our nottedeiricercatoriaq.it site is not responsible for the content of PDF files.


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