Overview:Sport, Advertising and Global Promotional Culture - Routledge Research in Sport, Culture and Society - This book addresses the unique and mutually influential relationship between sport, culture and advertising. It argues that under the current paradigm of capitalism we are being transformed to think, act and live as consumers rather than as citizens. Consequently, we are engaged in an unsustainable pursuit of happiness through consumption which is not only changing our sense of identity but is impacting on our very existence. Real case studies are used to illustrate how corporations and advertising agencies are now excavating culture to find new, sacred and often shocking themes in order to attract our attention amidst the noise and imagery that clutters our cultural and sporting landscapes.

This book is on page /88f0ff300130a9332bf7ee8997e69000/book/1603725644-9781138940994. It was written by the following authors: Steve Jackson, David L. Andrews. Book Sport, Advertising and Global Promotional Culture - Routledge Research in Sport, Culture and Society, which can be read online, published by the company: Taylor & Francis Ltd. Other books on similar topics can be found in sections: Politics, Education, Sports Books, Society. The book was published on 2021-01-01 00:00:00. File for download Sport, Advertising and Global Promotional Culture - Routledge Research in Sport, Culture and Society has PDF format and is called sport-advertising-and-global-promotional-culture-routledge-research-in-sport-culture-and-society.pdf. Other books you can download below. Our nottedeiricercatoriaq.it site is not responsible for the content of PDF files.


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