Overview:Sports Marketing: A Strategic Perspective, 5th edition - Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It is the only introductory textbook to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control.Covering all the key topics in the sports marketing curriculum, including consumer behavior, market research, promotions, products, pricing, sponsorship, business ethics, technology and e-marketing, the book introduces core theory and concepts, explains best practice, and surveys the rapidly-changing, international sports business environment. Every chapter contains extensive real-world case studies and biographies of key industry figures and challenging review exercises which encourage the reader to reflect critically on their own knowledge and professional practice. The book's companion website offers additional resources for instructors and students, including an instructors' guide, test bank, presentation slides and useful weblinks. Sports Marketing: A Strategic Perspective is an essential foundation for any sports marketing or sports business course, and an invaluable reference for any sports marketing practitioner looking to improve their professional practice.
This book is on page /88f0ff300130a9332bf7ee8997e69000/book/1603725644-9781138015951. It was written by the following authors: Matthew D. Shank, Mark R. Lyberger. Book Sports Marketing: A Strategic Perspective, 5th edition, which can be read online, published by the company: Taylor & Francis Ltd. Other books on similar topics can be found in sections: Business, Sports Books, Finance, Law. The book was published on 2014-12-10 00:00:00. It has 672 pages and is published in Hardback format and weight 2177 g. File for download Sports Marketing: A Strategic Perspective, 5th edition has PDF format and is called sports-marketing-a-strategic-perspective-5th-edition.pdf. Other books you can download below. Our nottedeiricercatoriaq.it site is not responsible for the content of PDF files.
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