Overview:Smart Ball: Marketing the Myth and Managing the Reality of Major League Baseball - Smart Ball follows Major League Baseball's history as a sport, a domestic monopoly, a neocolonial power, and an international business.MLB's challenge has been to market its popular mythology as the national pastime with pastoral, populist roots while addressing the management challenges of competing with other sports and diversions in a burgeoning global economy. Baseball researcher Robert F. Lewis II argues that MLB for years abused its legal insulation and monopoly status through arrogant treatment of its fans and players and static management of its business.As its privileged position eroded eroded in the face of increased competition from other sports and union resistance, it awakened to its perilous predicament and began aggressively courting athletes and fans at home and abroad. Using a detailed marketing analysis and applying the principles of a ""smart power"" model, the author assesses MLB's progression as a global business brand that continues to appeal to a consumer's sense of an idyllic past in the midst of a fast-paced, and often violent, present.

This book is on page /88f0ff300130a9332bf7ee8997e69000/book/1603725641-9781604732078. It was written by the following authors: Robert F. Lewis. Book Smart Ball: Marketing the Myth and Managing the Reality of Major League Baseball, which can be read online, published by the company: University Press of Mississippi. Other books on similar topics can be found in sections: Politics, Society, Education, History, Sports Books. The book was published on 2009-12-30 00:00:00. It has 176 pages and is published in Hardback format and weight 443 g. File for download Smart Ball: Marketing the Myth and Managing the Reality of Major League Baseball has PDF format and is called smart-ball-marketing-the-myth-and-managing-the-reality-of-major-league-baseball.pdf. Other books you can download below. Our nottedeiricercatoriaq.it site is not responsible for the content of PDF files.


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