Overview:Understanding Rivalry and Its Influence on Sports Fans - While rivalries are a key aspect of the sports world, they are not well understood. It is essential to study how rivalries influence fan behavior in order to predict and identify their effect on social interaction, consumer behavior, and the entertainment industry.Understanding Rivalry and Its Influence on Sports Fans is an essential reference source that discusses what causes and influences rivalry, as well as how it impacts sport fans. Featuring research on topics such as bracketed morality, competitive sports, and social identity, this book is ideally designed for academics, students, and researchers studying the rivalry phenomenon across such disciplines as psychology, sociology, political science, sport and entertainment, consumer behavior, and marketing.

This book is on page /88f0ff300130a9332bf7ee8997e69000/book/1603725641-9781522581253. It was written by the following authors: Cody T. Havard. Book Understanding Rivalry and Its Influence on Sports Fans, which can be read online, published by the company: IGI Global. Other books on similar topics can be found in sections: Society, Education, Politics, Sports Books. The book was published on 2019-02-28 00:00:00. It has 250 pages and is published in Hardback format and weight g. File for download Understanding Rivalry and Its Influence on Sports Fans has PDF format and is called understanding-rivalry-and-its-influence-on-sports-fans.pdf. Other books you can download below. Our nottedeiricercatoriaq.it site is not responsible for the content of PDF files.


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