Overview:A Practical Guide to Event Promotion - This Practical Guide to Event Promotion offers the reader a short and succinct overview of the range of marketing communication materials from print to social marketing that can be used to promote an event successfully to the correct target markets. It includes invaluable advice on how to identify the type of communication tools most applicable to the type of event that is being promoted and its target market; how to effectively use and implement these; useful tips on things to avoid; as well as suggested time frames to use before, during and after the event. Examples of best practice and insights from events marketers are integrated throughout. Although full of practical information, a strong theoretical base underpins the advice included on how event managers can apply communication and persuasion theory to key audiences. This book will be a useful resource for Events Management students putting on an event as part of their course and for assessments, and those wanting to convert general theory into practical skills they will use in the workplace.
This book is on page /88f0ff300130a9332bf7ee8997e69000/book/1603725641-9781138915343. It was written by the following authors: Katie Angliss, Nigel Jackson. Book A Practical Guide to Event Promotion, which can be read online, published by the company: Taylor & Francis Ltd. Other books on similar topics can be found in sections: Law, Finance, Society, Politics, Business, Education. The book was published on 2017-06-20 00:00:00. It has 224 pages and is published in Paperback format and weight 408 g. File for download A Practical Guide to Event Promotion has PDF format and is called a-practical-guide-to-event-promotion.pdf. Other books you can download below. Our nottedeiricercatoriaq.it site is not responsible for the content of PDF files.
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