Overview:Marketing Strategy for the Creative and Cultural Industries - Discovering the Creative Industries - Developing and executing marketing strategies is a vital aspect of any business and few books currently cover this with relation to creative industries. This textbook provides students and managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries. The author, an experienced cultural marketing educator, provides sector-contextual understanding to illuminate the field by:* taking a strategic approach to developing marketing plans; * bringing together strategic planning, market research, goal setting, and marketing theory and practice; * explaining how content marketing on social media encourages a relationship with consumers so that they co-promote the creative product. With a range of learning exercises and real-life examples throughout, this text shows students how to create successful marketing plans for their creative businesses. This refreshed edition is a valuable resource for students and tutors of creative, cultural and arts marketing worldwide.

This book is on page /88f0ff300130a9332bf7ee8997e69000/book/1603725641-9780367419769. It was written by the following authors: Bonita M. Kolb. Book Marketing Strategy for the Creative and Cultural Industries - Discovering the Creative Industries, which can be read online, published by the company: Taylor & Francis Ltd. Other books on similar topics can be found in sections: Law, Sports Books, Entertainment, Finance, Business. The book was published on 2020-09-17 00:00:00. It has 324 pages and is published in Hardback format and weight 771 g. File for download Marketing Strategy for the Creative and Cultural Industries - Discovering the Creative Industries has PDF format and is called marketing-strategy-for-the-creative-and-cultural-industries-discovering-the-creative-industries.pdf. Other books you can download below. Our nottedeiricercatoriaq.it site is not responsible for the content of PDF files.


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